“Under the Same Stars” by Astronomers Without Borders (AWB) developed and launched a social media campaign to bring awareness that stargazing can uniquely aid in relieving some mental stress during a time of crisis. Their campaign effectively spread the specific messaging that we can all come together virtually and feel like a cohesive community regardless […]
Category Archives: Under the Same Stars Communications Campaign
Astronomers Without Borders kicked off the Under the Same Stars social campaign via a Facebook Live video.
Target location: Astronomers Without Borders membership runs through 143 countries, however, we will be targeting all countries in this campaign. Target audience: Our primary target audience is everyone around the world. The project aims to help those who are fighting with mental distress to look up at the sky and feel connected to others around […]