The goal of the project is to establish a strong connection between the astronomical community in Brazil and the press, in order to efficiently reach the general public in the country.
Even though we have started producing the releases, they haven’t yet been picked up by the press for publication. We have tried different ways to do this, including the university press office and direct contact with the press, but neither has worked as expected. Therefore, we have hired our own service of press consultants, in hope that this leads to a higher success rate. This is paid both by SAB and the OAD funds. The main test for this new attempt will be the SAB annual meeting, to be held in September, when we are making a strong effort to appear in the media.